My name is Joanna Fulford and I’m the founder of Fruitful Data.
why my work matters
Through 25 years of working in the not-for-profit sector, I’ve learnt how to remedy the disappointments of bad data.
Now I consult for and collaborate with purpose-driven organisations like yours to make their data more fruitful, so they can make a bigger difference.
Not everyone enjoys getting stuck into untangling data challenges – but I do! I love digging in to how organisations work with their data: understanding the pain experienced by differnt teams, unearthing the causes of those problems and turning it around, step by step.
For me, there are few things more important to an organisation than high-quality, well-organised data. It’s the foundation of good relationships between you and the people your organisation is helping and engaging with. It’s a valuable asset that needs care and attention.
I know first-hand how poor quality, unreliable, mismanaged data gets in the way. It distracts you from doing your real work. It sucks up time, money and resources. It’s a drain on morale.
Bad data gets in the way of your organisation making an impact.
But good data?
When it’s aligned to your purpose, your strategy and objectives?
When it fits perfectly with your systems, people and processes?
Good data makes having an impact so much easier.
My vision is for every organisation I work with to become more efficient, more decisive and more confidently compliant with their data, so they can focus on what’s most important: making a difference.
If you’re a values-led organisation struggling with …
- Data you can’t trust, that requires constant cleaning and re-work
- Data without a purpose, that’s costing time and money but delivering no value
- Data that’s out of control, that no-one seems to have a handle on
- Data that’s handled in silos, so there’s no big picture of how data is gathered, managed and used across the organisation
- Data that’s inconsistent, incomplete or irrelevant
- Data that simply doesn’t provide the information you need
… then get in touch for an informal, friendly chat about how I can help.
Jo
Professional Qualifications and Skills
Experts I work with or can introduce you to:
Keith Collins
CRM Expert
If you want help choosing a CRM, HR or finance system for your nonprofit organisation, Keith knows them all and can help you find the best fit for your organisation’s needs.
Jo Brianti
GDPR Expert
My namesake Jo is not only really interested and excited about GDPR but even has certification as a practitioner! If you need support to plug the gaps in your compliance, Jo’s your woman.
Nicola Askham
Data Governance Expert
Nicola has decades of experience in data governance and helped me implement the data governance framework at the ASA. We’ve been helping each other out ever since.
Bobi Robson
Digital Expert
Want to Be More Digital? Bobi supports the charity sector in the transition to digital tools and techniques to make the most of opportunities to engage supporters and other stakeholders.
Kirsty Neil
Analytics Expert
Frustrated by how little value you’re getting from your analytics efforts? Kirsty has helped numerous charities turn their reporting around.
Lawrence Titterton
Salesforce Expert
If you’re planning to use Salesforce to take advantage of all the automation and form integration (as well as the CRM features), Lawrence has tons of experience of cost-effective implementations and integrations with not-for-profits.
Dawn Varley
Fundraising and Marketing Expert
Dawn works with senior leadership teams to deliver joined up thinking across charity fundraising, marketing and campaigning activity and she’s not afraid to roll up her sleeves and deliver communications campaigns too.
Azadi Sheridan
CRM Expert
Azadi leads a team of CRM—wranglers and can help you get the most out of the systems you’ve invested in.